swimwear with a sense of humor

Lucky You was founded in December 2024 by Claire Fossick after a conversation with friends at the beach about the sad state of swimwear shopping

— absolutely zero fun involved

We wanted pieces you could embrace your full self in with confidence in, perfect for surfing, flirting, dancing, and living.

Joined by her sister, Jade, Lucky You was born to show that swimwear can be respectfully cheeky.